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* {Keyword research and implementation|Competitor analysis
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First, focus on keyword research. Identify the terms potential clients are using to find businesses like yours. Then, sprinkle these search terms naturally throughout your website content, page titles, and descriptions. Don't forget about alt text for images – it's a valuable way to improve your site's accessibility and search visibility.
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Remember, SEO is an ongoing process. Regularly analyze your website's performance, track your progress, and modify your strategy as needed to stay ahead of the curve. With consistent effort and a data-driven approach, you can unlock the full potential of Squarespace SEO for Happy Co.
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